• Bleed refers to objects that extend beyond the edge of the printed page.
  • Dot gain is a phenomenon that causes printed material to look darker than intended. This happens because the diameter of halftone dots increases during the prepress and printing process.
  • Image resolution and associated abbreviations such as ppi and dpi and is an indicator of size of an image and how many pixels (or dots) per inch does the file contain. See more here.
  • Pica – unit of measure:  1 pica point = 0.35146 mm = 0.93457 didot point = 0.013837 inch. Read more here.
  • Reversed Type –   refers to text that has a light color on a darker background.


  • Rich Black – The black ink used in offset printing doesn’t produce a really dense or deep black. If larger surfaces are printed using 100% black, they look a bit grayish. You can create a rich black by adding a percentage of the other printing colors to the black. Commonly used recipes: 40% cyan, 40% magenta, 40% yellow and of course 100% black; 60% cyan, 40% magenta, 40% yellow and 100% black.
  • Lorem Ipsum’ – are the first two words of a classic piece of dummy text. It is used when the actual text is not available yet or when creating a brand new layout. Because the text is in Latin, people won’t be distracted by it and can focus on evaluating the design itself.