Lena – Final Project in progress

NAP-Draft2 NAP-Draft22

For my final, I’m designing a brochure for my friend’s company Northern Alaska Packrafts. They sell and rent Alpacka Rafts for adventures in the backcountry. I am lucky because they already have a nice company logo and a lot of information and photos on the website. In fact, there’s too much information, and I find the brochure to be too text heavy so far.

I created a color palette on Adobe Kuler  based on the two blue colors in the logo… but I found the pale background blue to be too blah, so I tried the alternating colors on p.1 (the outside of the brochure).

I downloaded a very basic brochure template, which only had fold outlines. I’ll probably have a look at some example brochures or other templates online to get away from my usual boring boxes. If anyone has any input (please don’t be shy about being critical!), I’m all ears.


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